Guides to getting found

SEO

SEO that starts with your technology, site structure and content: analysis, clear priorities and implementation in one place, without ranking guarantees.

• SEO checklist for small businessesAn SEO checklist in the right order: indexing, searches, pages, content, local signals and measurement, using free tools you can start with today.
• How long does SEO take?Why SEO usually takes months, what shortens or lengthens the wait, and which milestones show you are on the right track before sales arrive.

App Store Optimization

ASO for the App Store and Google Play: keywords, titles, screenshots and ratings, from someone who builds and publishes apps.

• ASO: App Store vs Google PlayTitle, subtitle, keyword field, description: which fields count on the App Store and Google Play, and the character limits you have to work with.
• ASO keyword research in 6 stepsHow to find the right search terms for your app without expensive tools: collect, check, prioritise and spread them across the store fields.

AI search and AI Overviews

How your business becomes more visible in AI Overviews, AI Mode, ChatGPT and Perplexity: an audit, a clear structure and citable content.

• How to appear in AI Overviews and ChatGPTWhat Google officially says about AI Overviews, what you can do for ChatGPT and Perplexity, and which popular advice you can safely skip.
• GEO vs SEO: what is the difference?GEO, AEO, AOS and SEO: what the terms mean, what is actually new, and how to split your budget sensibly without doing the same work twice.

Web design

Websites and online shops that load fast, are easy to understand and are built for search engines from day one, in English, German and Spanish.

• How much does a website cost?Why website quotes differ so widely, which factors really set the price, and which running costs often get forgotten when comparing offers.
• Core Web Vitals explainedWhat LCP, INP and CLS mean, the thresholds that apply, how to measure them, and which fixes achieve the most on normal business websites.
• Website relaunch without losing rankingsHow to move your website without losing visibility: URL inventory, redirects, pre-launch tests and follow-up checks in Search Console.

AI coding

Built it with AI, and now what? Code review before launch, rescue for stuck projects and help bringing AI coding tools into your team.

• Vibe coding: a pre-launch checklistBuilt with AI and about to launch? This checklist covers access rights, secrets, data, costs and legal basics before real users arrive.
• Rolling out AI coding in a teamHow to introduce AI coding tools to a development team: data, reviews, tests and measurement, plus what the research really says on productivity.

Local web agency

• Web agency BarcelonaEnglish-speaking web agency in Barcelona: websites, SEO and apps for businesses here and abroad, directly from Tobias Goral, in three languages.
• Web agency MataróWebsites and local SEO for businesses in Mataró and the Maresme, in English, Spanish and German, directly from Tobias Goral in Barcelona.
• Web agency BadalonaWebsites and local SEO for businesses in Badalona, from a shop in Dalt la Vila to a company in Montigalà. Directly from Tobias Goral in Barcelona.
• Web agency L’HospitaletWebsites and SEO for businesses in L’Hospitalet de Llobregat, from a shop in Collblanc to a company on Gran Via. Directly from Tobias Goral.